The Biz Body Podcast

67. Greg Mack: Value Equals Observing What Most Pros Miss

How do you help people?
Who do you help?
Most Exercise Pros focus on training like an athlete, inventing choreography, or aesthetics.  
There is a place for that.  General exercise is a potent stimulus for a body.  But how do you know how much to dose?
Can it help stave-off procedures or prolong health further into an aging human?
What about all the people with movement dysfunctions due to orthopedic, neurological, chemical, and other medical problems? 
That is exactly why we are talking with Greg Mack today.
Understanding what you are measuring, what it means to you, and what it means to your client is everything. It might lead you to a solution that delivers an amazing experience for your client.
What they feel is their reality.  And your success as a Professional is directly related to if your client experiences what they hope they experience.  
If they are not aware they are better, then you fail. 
If they notice, and they tell you..... they you have a shot of success.
Ask the right questions, form a great professional relationship, and become an elite level problem solver through keep observational skills.  
Keep growing.
Links:
The Muscle System Specialist Course Online: 
Book A Call With Greg Mack: Muscle System Specialist Discover Call

66. Build Your Program Right From The Start: Part 3

Build Programs That Matter
Here is the icing on the cake.
Some of the tech that I use for my client interviews, and how I formulate my nurturing process.
Your relationships and program will thank you for this.  
Stop answering questions, and start asking, then listen.  You will be surprised on what you will learn.
Links
Otter.ai - Transcription Zoom
Fitness Pro Mentors - In-Person Personal Training Course
Exerciseproed.com - In-Person Sales and Systems Training
The Strong Coach -Build an online coaching system
 
Ideas and take aways-
take good notes
listen
nurture, mirror, ask a follow up question then listen better
build new systems into your current offer
make things as simple as possible for your clients
use your system to make the in-person time even more valuable

65. Build Your Program Right From The Start: Part 2

If you have clients and want to improve their experience, this is the show for you.
Use these questions to help build a better process that helps get specific results.
 
I know that it isn't easy to have the same outcome with humans.  
The human system is unpredictable.  
That is why communication and relationship building helps you connect and deliver. 
Interview your clients with these questions, or add your own.  Ask, and you shall improve.
Links
The Strong Coach
Questions:
How do you define success in regards to your health and fitness?
What keeps you up at night? Why do you worry about it in regards to your health and fitness?
Can you walk me through your decision to work with me, starting with the moment you decided to look for a coach?
What happened on the day that you started looking for a trainer/coach?
What aspects of my service did you evaluate and compare to others?
What factors cause you to question whether my services are needed or not?
How did you hear about our services?
What other services and programs have you done in the past?
Why are you committed to doing this now?
Describe to me, in your own words, your current condition?
Where do you want to be?
Be honest - What do you think is stopping you from having the health/life of your dreams?(The more specific you are here, the quicker we’ll get you clarity and make progress)

64. Build Your Program Right From The Start: Part1

So many Exercise Pros build a program that nobody wants.  
Well, one person wants it.... the creator.  
 
It wasn't built specifically for anyone.  
 
Just think of all the hours filming, creating, marketing..... with no one using what you made.  
Crickets.
 
What if you could find out exactly what your prospects wanted, and how they describe it.  
One of the biggest problems is that most practitioners that are in the space of helping people do so much that they don't know what to call what they do.  
This is a key process for that.
Stop wasting time, and start solving problems.
Links  
The Strong Coach
Exerciseproed.com
Motivational Interviewing
 
The Questions
 
Fast forward six months, what is different about your life?
What are your top three goals?
Why do you want to accomplish your goal or solve this problem?
What will life look like?
What are three things you want out of a program that helps you achieve your goals?(if money is in the equation, what would help you get there and what would it be worth to you?)
What is currently in the way of achieving your goals?
What are common situations that derail you?
What are you afraid will happen if you don’t reach your goals?
Do you want me to reach out when I put the program together?

63. Brandon Green: Build an In-Person Personal Training Practice

Was your schedule full when you opened your Personal Training Practice?  
Did you have a waiting list?  Do you still have waiting list?
Do you wish you had a wait list?
 
So many Exercise Professionals open their practice only to wait for people to come.  
How is that working out for you?
 
Tell me if this sounds familiar.  
Not enough clients?  Take more exercise certifications to learn to be the best trainer in your area.
Do you think your potential client cares what certifications you have?
I would say less than 1% do.
 
They only care if you can solve their problems. 
 
This is exactly what Brandon Green has spent the past decade focusing on.  
 
Brandon is the creator of Fitness Pro Mentors.  A system dedicated to filling your schedule and sustaining your Personal Training business.  
 
We talk about the reason Fitness Pro Mentors was created, and were the in-person exercise process is evolving.  Are you ready to evolve with it?
 
Brandon is a gym owner, trainer and instructor for various organizations.  He is a wealth of biomechanical and physiological knowledge.  Now, he gets to apply that knowledge into client-centric results because he has clients.  Brandon has also built a team of trainers for his gym, Strata Internal Performance, in New Market Ontario CA.  
 
We are fortunate that he shares some experiences and wisdom with us in this episode.  
Check out all the highly useful masterclasses on his Facebook group that will help you start filling your schedule right now.  
 
Brandon Green Links:
Fitness Pro Mentors Facebook Group
Strata Internal Performance

62. Part 3: Goal Setting Execution

You have your vision is written out.
And your goals are set.
Now what?
This is the starting line. 
 
In this episode we cover:
Prioritize yourself through how you spend the currency of time.
What your schedule could look like.
What time of day to do what.
Why you need to work at multiple habits to see what sticks.
How to debrief.  (Know what works and move on.)
Know what works for your.
Feel a shift in momentum.
Know you are closer to your vision. 
 
Thank you for supporting the show.
Better Exercise Professionals equals healthier communities. 
 
 
Links.
 
The Huberman Lab Podcast
21 day habit system
Books:
The Molecule of More
How Emotions Are Made
Book a Discovery Call:  Muscle System Specialist Course
Click Here to Book a Call
 
Book a Discovery Call: Enlifted Group: tell them Keith and Brandon sent you.
Click Here to Book a Call
 
 
 

61. How To Set A New Direction: Goal Setting Part 2

Feeling stale?
Deep down your goals are unappealing.  You want a shift, yet you end up in the same spot you were last year.  
The only problem, this has been going on for over a decade.
Your business is comfortable.
You put everyone else first but yourself.
You say that health is important, yet you "get it in" when you can.
Somethings are out of alignment. 
You just can't put your finger on it.
 
But, how could life be any different?
So how do you make a shift in the direction that you can't see?
 
In this episode you will learn:
Figure out what you really want.
Prioritize yourself
Structure habits/behaviors of change.
 
Find out what you want, and go after it. 
This is a living document process.  You can always change the draft you create.  
But you can't change it, unless you start.
 
 
Do you want to take a life changing course and support the show?  
Below are the links for free discovery calls to the Enlifted Group and the Muscle System Specialist from Exercise Pro Education.
 
Book a Discovery Call:  Muscle System Specialist Course
Click Here to Book a Call
 
Book a Discovery Call: Enlifted Group
Click Here to Book a Call
 
Huberman Lab Podcast: Build Strong Habits (Task Bracketing)
 
The Strong Coach
 
Szalavitz, Maia: The Unbroken Brain
 
 

60. How To Set Goals For Your Business Part 1

What is guiding your work?  
What is guiding your effort?
Spending time to create goals may be easy for you, or intimidating.
If it is an easy process for you, great!  Maybe you skip the process because setting goals makes you feel stressed.  
Sometimes, even thinking about what you even want is tough.  So many possibilities, it can make your head spin.  
So what sets your course?  
Are you going in the direction that you want?  
If you aren't, how will you recognize what you want?
I imagine that a road trip with destination is important.  
At least when you plan your next trip, you can pick a new path or visit again because you liked it so much.  
Set goals that matter to you.  Here is Part 1, of how to do just that. 
Enlifted Goal Setting Workshop:
https://www.enlifted.me/enlifted2022goals
Enlifted Level 1 Discovery Call: Free discovery call to get unstuck.
https://calendly.com/procabulary-enlifted/enlifted-coaches-certification-discovery-call?month=2021-12
 
 
 

59. Words That Blindside You: Volume 3 Soft Talk

How to build confidence with your word selection. 
Listen to the show.  
Notice your word choices.
Practice to notice a shift in actionable change.  
This is a blueprint for getting past the normal holding pattern most "over-thinkers" are stuck in.  
Procabulary Link-
Click Here for corse and discount.

58. Words That Blindside You: Volume 2 Negations

Uncover your blindspots.
Coach with confidence.
Become clear with your message.
This is volume 2 of words that may sabotage your coaching.  
I give clear scenarios to make drastic shifts in clerity with ease. 
Enjoy
For 30% off Core Language Upgrade Click Here.
For Dr. Mehrabian's Page